Hadeel Yousaf
Founder of Citedly and LLM Researcher
Hadeel founded Citedly to help businesses understand how AI search systems retrieve, trust, cite and recommend brands.
About Hadeel
Hadeel Yousaf is the founder of Citedly and an LLM researcher with a background in computer science. Her research focused on how large language models retrieve information and arrive at incorrect answers.
At Citedly, Hadeel studies how ChatGPT, Gemini, Perplexity, Google AI and other answer engines discover, understand and recommend businesses. She translates that research into practical strategies for AI search visibility, entity clarity and citation growth.
Her work focuses on the systems beneath an AI answer: what gets crawled, what enters an index, which sources are trusted and why some brands survive into the final recommendation while others remain invisible.